One of her key early releases, the fizzing ‘Lemonade’, was described as a “twisted little banger” by Resident Advisor. SOPHIE’s unique approach to production was revolutionary and regularly left jaws on the floor. Performing the song as QT, Hayden Dunham read a fashion magazine and disinterestedly lip-synched the lyrics while a voiceover endorsed the energy drink of the same name. Accompanied by the creation of an IRL fizzy drink and released via XL Recordings (The Prodigy, The xx), ‘Hey QT’s live debut at a Boiler Room party in LA was equally memorable.
Recorder for computer Pc#
Most recently, the PC-indebted hyperpop snares of Sam Smith and Kim Petras’ ‘Unholy’ took the sound the label pioneered to the top of the charts for an entire month in late 2022, thus completing the so-called “ gentrification of hyperpop”.Ĭook and the PC Music crew have long been known to blur the lines between art and artifice, but the unveiling of this bubbly club-pop hit (co-produced by Cook and SOPHIE ) was their most elaborate statement. The snapping synths of SOPHIE’s ‘Lemonade’ soundtracked a McDonalds advert and she co-wrote Madonna’s track ‘Bitch, I’m Madonna’ and Cook became Charli XCX’s executive producer. Nonetheless, the maximalist, anything-goes artistic ethos of artists like Cook, the late innovator SOPHIE and Danny L Harle infiltrated the mainstream on countless occasions. Their success was hard-fought, though: initial skepticism saw The Guardian debate whether they were the future of pop or contemptuous parody. In cryptic fashion, he has teased “an undisclosed number of new albums and singles coming very soon”.īuilding a community that encouraged experimentation and future-facing production, the hyper-glossy ever-expanding PC world shattered traditional genre standards by melting bubblegum pop and bass with electronic club sounds. Now, after a decade of activity and a discography that spans more than 20 hours, Cook has announced that 2023 will be PC Music’s last year for new releases, with the label’s future dedicated to archival projects and special reissues. Cook, took off via SoundCloud in 2013 and went on to reshape the landscape forever. The London-born collective and label, which was the brainchild of sonic trailblazer A. Pop music, and the industry in general, wouldn’t be the same without PC Music.
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